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The heading "Competitive Analysis" is not part of a Business/Lean Canvas. The Business/Lean Canvas is a strategic management tool that focuses on outlining the essential elements of a business model on a single page. It includes sections such as Revenue Streams, Unique Value Proposition, and Customer Segments, which are critical for understanding how a business creates, delivers, and captures value.

Revenue Streams detail how a company will earn money from its products or services. The Unique Value Proposition captures what makes the business stand out in the market, while Customer Segments define the target groups that the business aims to serve. These components are integral to understanding and developing a business model effectively.

Although competitive analysis is crucial in business strategy and market positioning, it’s not included on the Business/Lean Canvas itself. Instead, businesses typically conduct competitive analysis separately to assess their competition and strategic positioning. Therefore, recognizing what elements belong in the Lean Canvas and which do not is vital for anyone studying or applying these concepts in agile business analysis.