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During the pre-project phase, it is common to focus on creating a single product or artifact that captures the necessary information to justify moving forward with the project. This typically involves the development of a business case, a project charter, or other strategic documentation that outlines the objectives, scope, stakeholders, key assumptions, and benefits of the project. Having one product helps ensure clarity and alignment among stakeholders, enabling informed decision-making before significant resources are committed to the project.

In contrast, producing zero products would imply that no preliminary preparation or planning has been conducted, which is seldom the case in a structured project environment. While producing more than one product can occur in certain scenarios where complex or multifaceted information is required, the pre-project phase generally emphasizes the consolidation of ideas and plans into a singular, cohesive document to serve as the foundation for the project moving forward.