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The potential value of a solution is typically approved by the sponsor. The sponsor plays a key role in ensuring that the project aligns with the overall business goals and objectives. They are usually responsible for providing the necessary resources and funding, and their approval signifies that the proposed solution is not only feasible but also valuable from a strategic standpoint.

The sponsor's understanding of the market, customer needs, and the organization’s vision allows them to assess whether the outcomes of the initiative will deliver the expected benefits, thus validating the investment. They act as a bridge between the project team and higher management, ensuring that the solution is supported at all organizational levels.

While other roles, such as team members, project managers, and business analysts, contribute valuable insights and information throughout the development process, the final approval of the solution's potential value rests with the sponsor, reflecting their ultimate accountability for the project's success and aligning it with broader business objectives.