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In the KANO model, 'Things that add an exciting dimension' are classified as exciter features. These features go beyond customer expectations and provide a delightful experience, often surprising users in a positive way. Unlike expected or mandatory features, which are basic requirements that customers assume will be present, exciter features add value in a way that enhances customer satisfaction significantly when present, but their absence does not lead to dissatisfaction.

Exciter features can differentiate a product or service in a competitive market and tend to create a 'wow' effect, leading to higher customer loyalty and positive word-of-mouth. They are important for businesses looking to innovate and provide exceptional experiences while aiming to boost customer engagement and retention.