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Which technique is specifically used for aligning internal strengths and external opportunities in organizations?

SWOT Analysis

TOWS Analysis

The technique specifically used for aligning internal strengths and external opportunities in organizations is TOWS Analysis. TOWS Analysis is an extension of SWOT Analysis and emphasizes the strategic alignment between the internal and external environments. It takes the insights gathered from a traditional SWOT Analysis, which identifies strengths, weaknesses, opportunities, and threats, and helps organizations to formulate strategic options based on this information.

In TOWS Analysis, the focus is on leveraging strengths to capitalize on opportunities, as well as developing strategies to mitigate threats by addressing weaknesses. This direct approach encourages decision-makers to couple internal capabilities with market openings, making it a more action-oriented framework compared to SWOT.

The other techniques, while valuable for analysis, do not specifically blend internal strengths with external opportunities in the way TOWS does. SWOT provides a more general overview without the direct focus on strategic action, PEST Analysis looks at macro-environmental factors but does not involve internal capabilities, and Porter’s Five Forces evaluates competitive dynamics in an industry rather than aligning strengths with opportunities.

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Pest Analysis

Porter’s Five Forces

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