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Modelling and Prototyping are primarily utilized during the Elicitation phase of the Agile lifecycle because this phase focuses on gathering requirements and understanding the needs of stakeholders. In this context, models and prototypes serve as effective tools for facilitating communication and collaboration between the Business Analyst and the stakeholders. They help visualize concepts, clarify requirements, and ensure that all parties have a shared understanding of the project's objectives.

Using models allows analysts to depict interactions and workflows, while prototypes provide a tangible representation of how a system will function. This hands-on approach encourages stakeholder involvement and provides immediate feedback, which is crucial in developing a product that meets user needs.

Other phases like Design, Testing, and Implementation involve different focuses and activities where modelling and prototyping might not play a central role. Design emphasizes the architecture and system details, Testing is concerned with ensuring the product meets requirements, and Implementation deals with code development and deployment. Therefore, the Elicitation phase is where modelling and prototyping are most beneficial.